Discover the truth behind buying junk food

“I needed to buy that vegan junk food because I wanted to support this vegan company.”

No. The truth is that we bought that junk food because we wanted it.

Now, we’re searching for rational reasons to our previous emotional decision. We’re rationalizing. And we feel bad in the process, because we know we’re not fully honest with ourselves.

The solution?

If your goal is weight loss, you MUST wean yourself off vegan junk food for a while.

So if you currently do have junk food in your cupboards: Trash it.

It’s time for you to make a statement to yourself. You spent the money already. You supported the company.

The product, more often than not, is better in the trash than in your body.

Sounds extreme?

Yes, it is. That’s good. It increases the method’s effectiveness. I’m serious, trash your junk food now.

Remember that no food tastes as good as fit & healthy feels.

You want to start being in control of your actions again. You want to build a better relationship with food. You want to stop being a slave to companies that profit the fatter and unhealthier its customers are.

And the only way you can do that if you were a lifelong junk food consumer, is to break the chains of habit.

‘But.. but.. it’s about moderation!’

Sure it’s about moderation, yet it’s hard to ‘moderate’ oneself, if the products are engineered by food scientists to make them as addictive as possible.

‘So.. Florian, what is your strategy?’

Look, while I personally eat a largely whole food plant based diet (which is responsible for my lean physique almost year round, learn more about that here) – I personally do enjoy vegan junk food now and then. I can do that because I have a good relationship with food and I can control my actions well.

‘How did you achieve that?’