Until one afternoon you finally give in and feel like a burger. Or feel like some icecream. Or feel like getting some junk food.
There’s a reason for those cravings. And that is a repeated exposure to those marketing messages.
You might think now: “I’m immune to those marketing messages, they don’t work for me.”
And you would be absolutely incorrect. Who in the right mind would spend 30 billion a year for something that doesn’t work?
I just recently went into advertising, hence you probably seen some of my ads, and I can tell you, seeing those notifications of getting a few grand charged off your bank account is not the best email to get.
I would not be spending that amount if it wouldn’t give me a clear return on investment. Same as food companies do not spend billions of dollars for nothing.
Think about it, let’s imagine you just recently broke up with a girlfriend or boyfriend – and you’d see constant advertisements of his or her face. It would make the breakup a bit harder, wouldn’t it?
It’s the exact same thing with junk food companies that are selling junk to people.